Privacy Policy

Privacy Policy

Last updated: 30 August 2026

At Lorne the Label, we value and respect your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, place an order, or otherwise interact with us.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where these laws apply to us.

1. Who Is Responsible for Your Information?

The business responsible for handling your personal information is:

Lorne the Label

Email: info@lornethelabel.com

2. What Personal Information Do We Collect?

When you visit our online store, place an order, contact us, or subscribe to our communications, we may collect:

  • Your first and last name

  • Delivery and billing addresses

  • Email address

  • Telephone number

  • Order and purchase history

  • Payment and transaction information

  • Customer service communications

  • Returns and refund information

  • IP address

  • Browser and device information

  • Website activity and interaction data

  • Cookie identifiers and similar technologies

  • Marketing preferences

Payments are processed through secure third-party payment providers. We generally do not directly store complete payment card details.

We aim to collect only the personal information reasonably necessary to operate our business and provide our products and services.

3. How Do We Collect Your Information?

We may collect personal information:

  • Directly from you when you place an order

  • When you create an account or contact customer service

  • When you subscribe to our newsletter or marketing communications

  • Automatically when you browse our website

  • Through cookies and similar technologies

  • From payment, delivery, fraud-prevention, analytics, or marketing providers

  • From social media platforms when you interact with our advertisements or accounts

Where lawful and practical, you may interact with us anonymously. However, we require certain information to process and deliver an order.

4. How Do We Use Your Information?

We may use your personal information to:

  • Process and manage your order

  • Arrange payment and delivery

  • Send order confirmations and tracking information

  • Provide customer service

  • Process returns, exchanges, and refunds

  • Prevent fraud and protect our website

  • Maintain legally required business and financial records

  • Improve our website, products, and services

  • Analyse website performance and customer behaviour

  • Personalise content and advertising

  • Send marketing communications where you have consented or where otherwise permitted by law

  • Comply with legal and regulatory obligations

  • Establish, exercise, or defend legal claims

5. Our Legal Basis for Handling Information

Where applicable, we handle personal information because it is reasonably necessary to:

  • Fulfil a contract with you

  • Process and deliver your order

  • Comply with a legal obligation

  • Operate and protect our legitimate business interests

  • Prevent fraud or misuse

  • Respond to your request or enquiry

  • Conduct marketing with your consent or as otherwise permitted by law

You may withdraw your marketing consent at any time.

6. Who Do We Share Your Information With?

We may share relevant personal information with trusted service providers that help us operate our business, including:

  • Shopify and other ecommerce service providers

  • Payment providers

  • Shipping and logistics companies

  • International suppliers and fulfilment partners

  • IT, cloud-storage, and hosting providers

  • Customer service providers

  • Fraud-prevention and security providers

  • Analytics and advertising platforms

  • Accountants, legal advisers, and professional consultants

  • Government authorities when required by law

These parties receive only the information reasonably necessary to perform their services.

We do not sell your personal information in the ordinary meaning of the word “sell”.

7. International Disclosure

Some of our service providers, suppliers, and fulfilment partners are located outside Australia.

As a result, your personal information may be disclosed to or processed in other countries. These countries may include:

  • Canada

  • The United States

  • China

  • Other countries in which our technology, payment, logistics, or fulfilment providers operate

Where required by applicable law, we take reasonable steps to ensure overseas recipients handle personal information appropriately.

Please be aware that privacy laws in other countries may differ from Australian privacy laws.

8. How Long Do We Keep Your Information?

We retain personal information only for as long as reasonably necessary to:

  • Complete the purpose for which it was collected

  • Provide customer service

  • Maintain transaction and order records

  • Prevent fraud

  • Resolve disputes

  • Enforce our agreements

  • Meet tax, accounting, and other legal obligations

When personal information is no longer required, we take reasonable steps to delete it or permanently de-identify it, unless we are legally required to retain it.

9. Cookies and Similar Technologies

Our website uses cookies, pixels, and similar technologies.

These technologies may help us:

  • Keep the online store functioning correctly

  • Remember your shopping cart and preferences

  • Process orders securely

  • Analyse website traffic and performance

  • Personalise content and advertising

  • Measure the effectiveness of marketing campaigns

  • Improve your shopping experience

Where available or legally required, you can manage your preferences through our cookie banner.

You can also block or delete cookies through your browser settings. Disabling certain cookies may affect how our website functions.

10. Your Privacy Rights

Depending on the laws that apply to you, you may have the right to:

  • Request access to personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Withdraw consent where processing is based on consent

  • Opt out of direct marketing

  • Request deletion of information we are no longer legally required to retain

  • Make a complaint about how we have handled your information

To make a privacy request, contact us at:

info@lornethelabel.com

Please provide enough information for us to verify your identity and understand your request.

We aim to respond within 30 days. In some circumstances, we may need additional time or may be legally permitted to refuse a request. If this happens, we will explain the reason where required.

11. Data Security

We use reasonable technical and organisational safeguards to protect personal information from:

  • Loss

  • Misuse

  • Interference

  • Unauthorised access

  • Unauthorised modification

  • Unauthorised disclosure

Our website uses SSL encryption to protect information transmitted through the website.

However, no online transmission or storage system can be guaranteed to be completely secure.

12. Data Breaches

If a data breach occurs, we will investigate and respond appropriately.

Where the Australian Notifiable Data Breaches scheme applies and a breach is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required by law.

13. Marketing and Newsletter Communications

If you subscribe to our newsletter or agree to receive marketing communications, we may use your email address or telephone number to send:

  • News

  • Special offers

  • Product announcements

  • Abandoned-cart reminders

  • Promotional updates

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us.

We will process unsubscribe requests in accordance with applicable law. Unsubscribing from marketing will not prevent us from sending essential transactional messages about your orders.

14. Children’s Privacy

Our website and products are not directed at children under the age of 16.

We do not knowingly collect personal information from children under 16 without the involvement or consent of a parent or legal guardian.

If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

15. Privacy Complaints

If you have concerns about how we have handled your personal information, please contact us first at:

info@lornethelabel.com

Please provide details of your complaint so we can investigate and respond.

If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC) or another relevant privacy regulator.

More information is available at:

www.oaic.gov.au

16. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing them with personal information.

17. Changes to This Privacy Policy

Lorne the Label may update this Privacy Policy from time to time to reflect changes to our services, business practices, or legal obligations.

The most current version will always be published on our website with the updated revision date.

18. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact:

Lorne the Label

Email: info@lornethelabel.com

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